Promoting genuine Emirati craftsmanship and designs, TNC blends the rich cultural heritage of the UAE with modern innovation. By staying true to time-honored traditions, the brand reflects the deep-rooted artistry and craftsmanship of the region, while embracing contemporary techniques and styles.

Supporting local production not only reduces environmental impact but also encourages sustainable business practices by minimizing the carbon footprint associated with importing goods. TNC is committed to sustainability by upcycling materials sourced from the region, transforming them into practical everyday items.

Ensuring all products are made with premium, ethically sourced materials and crafted with exceptional attention to detail, TNC is committed to delivering superior quality that reflects the brand's dedication to excellence. Each item is meticulously designed and produced to meet the highest standards, embodying the luxury and authenticity of Emirati craftsmanship.